Data released by Adthena, has revealed the paid search bidding patterns of major retailers in the build up to and on Amazon’s Prime Day.
Interestingly, desp […]
With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy.
In 2016, mobile CPC […]
Did you survive?
Back in April, the world of search underwent what was meant to be a massive shift, known, scarily enough, as Mobilegeddon.
Prophesied as a sha […]
We explain why having both an effective mobile site and mobile PPC strategy is a must for your business, and how you and Adthena can work together to make sure […]