28 April, 2015

PaddyPower Takes the Grand National Cup With Its Excellent PPC Strategy

PaddyPower demonstrated how big budgets can offer up big results, but it probably doesn’t utilise the most intelligent, long-term strategy.

8 December, 2014

Is the DVD Dead?

Instead of disappearing, the DVD has assumed the new role of springboard to streaming and downloading services.

13 October, 2014

Adthena Celebrates 2nd Birthday

Fast growing competitive intelligence service racks up over 100 clients including some of the world’s leading brands in just two years!
Founded in Lond […]

17 April, 2013

5 things you did not know Adthena could do.

Competitive analysis is a powerful technique with which you can easily outperform your competition. Effective competitor intelligence can provide real actionabl […]

21 March, 2013

PPC Cost Saving and Competitive Intelligence

As Digital Marketers I am sure everyone of us came across this problem where we either over spend our campaign budgets or under cut it because of the fear of no […]