As the leading source of competitive intelligence for search, Adthena is often asked to share its expertise and comment on industry matters around search, marketing and technology. Below is a collection of some of the articles written by staff at Adthena, stories our staff have contributed to, and mentions in the press:

Digital Marketing Magazine:
How to Build a Mobile-First PPC Strategy

 

 

 

 

PerformanceIN:In Pictures: How Black Friday Played Out on Google’s SERP

 

 

 

 

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Cloud Computing Intelligence:
Developing Entrepreneur of the Year Award 2016 at WCIT

 

 

 

TechCityNews

 

Tech City News:
Candy Crush entrepreneur invests in Adthena

 

 

 

Tech World:
Top 12 tech startups in the UK

 

 

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Real Business:
Meet the UK leaders who lead double lives as adrenaline junkies

 

 

 

YAJObmWx_400x400IT Pro Portal:
Five tips to starting a business in two hemispheres

 

 

 

UnknownWallblog:
Coping with life after right side ads

 

 

 

UnknownMyCustomer:
How to cope with life after Google’s right-side ads

 

 

 

hUl3VxgU_400x400Retail Week:
Start-up of the week

 

 

 

586851b5036a79d7c6ba3101b7f8b006_400x400Business Matters:
Getting to know you: Ian O’Rourke

 

 

 

6vdqy1l2_400x400Computer Business Review:
Mobile search engines: Can Google once again be a pioneer in search?

 

 

 

4d152eed9a9d9c224d43a03437845150_400x400Fourth Source:
How to Protect Your Brand From PPC Infringement

 

 

 

491c63d17d3fd3ed108de387d9685ed2_400x400PerformanceIn:
Why We Should Bring PPC and SEO Together

 

 

 

IaFnjl3m_400x400B2B Marketing:
How to Bring SEO and PPC Together ($)

 

 

 

491c63d17d3fd3ed108de387d9685ed2_400x400PerformanceIn:
How PPC Infringement Can Harm Your Brand

 

 

 

Cw_0eaVg_400x400Technology for Marketing Insights:
PPC Mistakes and How to Avoid Them

 

 

 

f3cd65b804ab1979f2e0644d438cbd42_400x40012Ahead:
Searching for Gifts With Mobile: How Brands Can Win at Christmas

 

 

 

ToRMTMVZ_400x400Haggerston Times:
Ian O’Rourke on why competitive intelligence for search is bigger than big data

 

 

 

ToRMTMVZ_400x400Haggerston Times:
Profile: Damien Régent

 

 

 

_HoS5fx-_400x400The Drum:
How can search marketing aid online strategies?

 

 

 

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Search Engine Land:

Preview live search engine result pages

 

 

 

If you are interested in commentary or thought leadership from Adthena, contact info@adthena.com