Adthena Data page
Award-winning AI technology
About Adthena's Data
Adthena’s search intelligence platform leverages AI to empower brands, marketers, and agencies to navigate the complexities of digital advertising.
Discover how Adthena uses a blend of machine learning, natural-language-processing, and GenAI to provide unique insight to the world’s leading brands.
Step 1 - Machine learning
Building your Whole Market View™
Adthena’s Whole Market View is the patented technology that drives value for our 300 enterprise customers. This machine-learned technology finds the relevant search terms for a customer’s unique domain, and automatically monitors them daily to uncover new opportunities in the customer’s market.
It automatically assesses millions of search terms from Google Ads, applying our unique relevancy model, to construct a paid search and organic listing auction overview.
Step 2 - Daily data collection
Zero privacy concerns
Our 12 years of historic intelligence is updated daily and establishes a baseline for market share, CTR and CPC calculations in paid search. Adthena learns from this historical data as well as continuously updating it to inform our predictions.
We use observed data from Google’s search results pages, and never use Personal Identifiable Data, which eliminates any privacy concerns.
Step 3 - Continuous innovation
Custom built AI models
Our data scientists created an innovative AI learning model that automatically categorizes search terms and applies an accurate relevancy model. We identify new opportunities for each of our customers by automatically capturing new terms that relate to new products or competitors coming to the market.
This groundbreaking Natural Language Processing keeps us ahead of the field and allows us to develop new products like Brand Activator and Ad Hijacking Detector (pictured left).
Step 4 - Harnessing GenAI
Solution integration
Our innovations are integrated with advanced, generative AI to help customers see through vast data trends and identify immediate actions and ROI. Our in-app Arlo chatbot answers complex questions about a customer’s search marketing performance, market share, and competitive landscape:
- Data access and analysis: Running complex queries to fetch data about competitors, search terms, market share, and more.
- GenAI conversational abilities: Comprehends various ways in which a question might be asked to deal with ambiguity of searches.
- Guided insights generation: Analyzes trends, detects patterns, and provides insights such as identifying competitors or shifts in market.
Vastly more data than any other solution in the market.
Adthena uses AI and machine learning models for optimal performance.
