Adthena Celebrates 2nd Birthday

Lorna Rose Gill Posted by Lorna Rose Gill

Fast growing competitive intelligence service racks up over 100 clients including some of the world’s leading brands in just two years!


Founded in London in 2012, Adthena has revolutionised the world of competitive intelligence for search, being the first and so far only ‘market-driven’ solution that determines an advertiser’s complete set of relevant keywords without any manual input required. With clients in several countries across the globe and offices in London and Sydney, Adthena works with world-leading consumer brands and digital agencies including iProspect, IKEA, GroupM, Toyota, Carat, Mazda, Havas, American Express, Adobe and Monarch to name a few.


The global success of Adthena’s competitive intelligence service has fuelled the young company’s rapid growth, enabling them to expand the team from 2 up to 20 in the short space of a year.


Adthena provides digital marketers with a search intelligence service that constantly monitors their whole market space by dynamically identifying and tracking relevant keywords, rather than purely relying on manual fixed list inputs, to see how competitors’ activities are having a direct impact on their own spend and results; thereby enhancing campaign performance, maximising ROI and uncovering new and unseen customer acquisition opportunities.

Adthena’s latest milestones include the launch of the first market-driven mobile competitor monitoring which will be followed by Google Shopping and a brand new user interface in Q4 2014.

About the author

Lorna Rose Gill
Lorna Rose Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies. She is curious and passionate and likes to find stories in data and technology.