Adthena nominated for The Drum DADI Awards

Oluwatofunmi Ayodeji Posted by Oluwatofunmi Ayodeji

Adthena has once again been shortlisted for The Drum DADI Awards. We have not been shortlisted for 1 but 3 awards including; Interactive, Entertainment Website, Game or Campaign with Kindred Group, Use of Paid Search with N Brown Group, and Best Tech Platform. Just last week we were shortlisted in two categories for the US Search Awards for Best Software Innovation & Best Search Software Tool .

By working with Adthena, Kindred Group were able to optimise campaigns towards increasing Average Revenue Per User, and in one instance saw an increase in this metric by as much as 113% (30 day ARPU, Sportsbook). Our brand infringement features have helped them keep a watchful eye on aggressive bidding from competitors and affiliates, and expanding generic search terms has also meant greater synergy with their SEO campaigns.

N Brown Group also worked with Adthena and were able to gain insights that informed new testing strategies, and helped them capitalize on large gaps in the market. In addition, over 1000 new keywords were added to their campaigns, and the overall result was an impressive 11% increase in share of impressions. As a result of fine-tuning their ad copy, Simply Be experienced a 27% improvement to their CTRs in Swimwear and Lingerie categories.

Adthena will be going up against other nominated businesses including AKQA, Greenlight Digital, and Optimizely.

The full shortlist can be found here


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About the author

Oluwatofunmi Ayodeji
Oluwatofunmi Ayodeji
Oluwatofunmi is a Marketing Intern at Adthena from The University of Greenwich. She works alongside Lorna Gill helping with social posts, events, emails, content and more. Her hero is Bill Gates and would love to meet him one day.