This week The Retail Bulletin reported: “UK fashion retailers see rise in searches from online international shoppers” and overseas consumers searching for UK apparel retailers grew by 13% with the biggest interest coming from China, Russia, France and Germany. This is great news if you are a retailer and an Adthena customer or thinking of becoming one. At Adthena we think this kind of trend is great: more customers for our customers. Adthena’s technology is already showing many major British retail brands who they are up against internationally, what keywords work best in the local languages, how much their foreign competitors are spending against them and most importantly what ads are working in those markets and how theirs compare. You can do this all without having to leave your desk in the UK! This is a great example of data-driven marketing strategy equalling success in international markets. You can see the original article here.