Are You a British Retailer?

Ian O'Rourke Posted by Ian O'Rourke

This week The Retail Bulletin reported: “UK fashion retailers see rise in searches from online international shoppers” and overseas consumers searching for UK apparel retailers grew by 13% with the biggest interest coming from China, Russia, France and Germany. This is great news if you are a retailer and an Adthena customer or thinking of becoming one. At Adthena we think this kind of trend is great: more customers for our customers. Adthena’s technology is already showing many major British retail brands who they are up against internationally, what keywords work best in the local languages, how much their foreign competitors are spending against them and most importantly what ads are working in those markets and how theirs compare. You can do this all without having to leave your desk in the UK! This is a great example of data-driven marketing strategy equalling success in international markets. You can see the original article here.

About the author

Ian O'Rourke
Ian O'Rourke
Ian is the CEO and Founder of Adthena. After 22 years being involved in technology businesses and start-ups, he has driven Adthena forward since 2012 and it is now experiencing rapid growth. Ian likes to foster a culture of common sense and self-reliance at Adthena, and ensures everyone has the tools they need to succeed, His flair for innovation and business has been recognised with the Developing Entrepreneur Award at the WCIT Enterprise Awards – commonly regarded as the Oscars for technology entrepreneurs. A graduate of the University of Queensland, Ian is also a fluent Chinese speaker having lived and studied in Taiwan. He is married with two children and is an avid rock climber in his spare time.