How successful is your PPC? How about your SEO? What about when you consider them together?
As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the most efficient way to improve your digital marketing, and we’ve shown in a series of white papers how some of the biggest brands in a number of fields coordinate the two disciplines to best effect. Now, Adthena founder and CEO Ian O’Rouke has written a feature for B2B Marketing, giving practical tips on how to overcome the SEM divide.
Find out more about bridging the gap here.