Adthena’s Advice for B2B Marketing

Lorna Rose Gill Posted by Lorna Rose Gill

scrabble tiles spelling out sem

How successful is your PPC? How about your SEO? What about when you consider them together?


As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the most efficient way to improve your digital marketing, and we’ve shown in a series of white papers how some of the biggest brands in a number of fields coordinate the two disciplines to best effect. Now, Adthena founder and CEO Ian O’Rouke has written a feature for B2B Marketing, giving practical tips on how to overcome the SEM divide.


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Find out more about bridging the gap here.


About the author

Lorna Rose Gill
Lorna Rose Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies. She is curious and passionate and likes to find stories in data and technology.