How successful is your PPC? How about your SEO? What about when you consider them together?
As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the most efficient way to improve your digital marketing, and we’ve shown in a series of white papers how some of the biggest brands in a number of fields coordinate the two disciplines to best effect. Now, Adthena founder and CEO Ian O’Rouke has written a feature for B2B Marketing, giving practical tips on how to overcome the SEM divide.
Find out more about bridging the gap here.
About the author
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.