Christmas is coming – are you ready?

Lorna Gill Posted by Lorna Gill

In most PPC markets, Christmas is the busiest time of the year. Notoriously, in the most extreme retail sectors such as Perfumes & Fragrance, over 90% of an advertisers’ annual budget can be spent in the festive season alone! With this in mind you can be sure search will be more competitive than ever during Xmas 2014. There is no better time to use Adthena’s competitive insights to understand your market and stay one step ahead!


We’re in a festive mood, so here are our tips to make prepare for the upcoming festive period:

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Top Competitor Share of Voice Report

Top Competitor Share of Voice Report

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Top Competitor Share of Traffic over Time

Top Competitor Share of Spend over Time

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[ezcol_1half]Identify the 2013 Xmas champion – in your market, who had the greatest market share last Christmas? Find out with Adthena’s Share of Voice report.

 [/ezcol_1half] [ezcol_1half_end]Assess their traffic & spend strategy – when did last year’s leader start ramping up their AdWords campaigns? More often than not, it will be earlier than you expect![/ezcol_1half_end]

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3-way Keyword Head-to-Head Report

3-way Keyword Head-to-Head Report

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Top Ads Report

Top Ads Report

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[ezcol_1half]Find the keyword gaps they’re exploiting – by running Adthena’s unique Head-to-Head report, you can easily identify the keywords that your competitors are using, that you missed out in your own campaigns – just in time to add them before the festive rush begins.[/ezcol_1half] [ezcol_1half_end]Check out last year’s top adverts – our Top Ads report reveals the highest traffic adverts for any monitored period. These ads will often reveal key themes and ad copy techniques that were used to drive traffic… perfect for your own A/B tests over the next few months!  [/ezcol_1half_end]

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Top Competitors Mobile Impression Share

Top Competitors Mobile Impression Share

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Top PLA's Report

Top PLA’s Report

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[ezcol_1half] Mobile – did you know we now monitor mobile as well? It’s easy to discover how your competitors are using mobile, whether they are ramping up mobile traffic for Christmas, and how their ad strategy differs by device. All key pieces of intelligence should you want to fight back this December![/ezcol_1half] [ezcol_1half_end]Google Shopping – and just in time for Xmas, we now cover PLAs as well! Identify the top performing competitor Google Shopping ads using our brand new retail product.[/ezcol_1half_end]

 

Set your 2014 SOV goal – Finally, what market share do you want this Christmas? Now is the ideal time to set a target, and use Adthena to measure the results.

Merry Christmas!

 – Adthena

 

 

About the author

Lorna Gill
Lorna Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.