Ashley Fletcher, Director of Product Marketing at Adthena, presented on day two of the Hero Conf 2017.
He shared four examples of advertisers fighting back against the bullies in search and some actionable insights you can apply to your own campaigns.
Here are the slides from the presentation:
Book a demo to find out how Adthena can help you beat your search bullies.
As VP of Marketing, Ashley is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google Ashley also working for the broader Search Ads Team, including Google Shopping, and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.