#Mobilegeddon Go Mobile or Become Irrelevant

Lorna Gill Posted by Lorna Gill

In search marketing, the “Year of Mobile” has been anticipated for many years, but 2015 promises to be different! Why? Google has finally given a timeline for the expansion of ranking signals to include mobile-friendliness. From April 21 they will start to penalise non-mobile friendly websites. Likewise, mobile-friendly websites will experience a dramatic increase in search result rankings as a reward.

mobile-search-and-websites-300x300The search giant’s announcement came last week and is likely to cause a ripple effect in mobile standards across the web. “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.” (Google, March 2015). You can find the original announcement here for more information.

Google’s intentions towards mobile have been pretty clear over these last few months, with the launch of several tools to help and encourage webmasters to make their websites more mobile-friendly. The mobile-friendly labels added to mobile search results and the mobile-friendliness testing tool are just two examples.

Testing our own website with Google's Mobile-Friendly Test. It only takes seconds to find out whether or not you are fine in the eyes of Google.

Testing our own website with Google’s Mobile-Friendly Test. It only takes seconds to find out whether or not you are fine in the eyes of Google.

 

Advertisers that invest in a mobile-friendly website and experience will have a competitive advantage, as their visitors will have the best mobile experience, thereby encouraging conversions both online and in-store, as well as a healthy boost in search rankings. But as we all know, this is just the beginning of the mobile revolution. Your work is not done with a “simple” website update. Advertisers will need to rethink their mobile PPC strategy, as the competition for mobile ad conversions intensifies. Here are some common questions which advertisers will need to face:

[ezcol_1third]How much should we be investing in Mobile?[/ezcol_1third] [ezcol_2third_end]

[nchlb_wrap][lightbox alt=”A complete snapshot of your Mobile landscape” title=”Mobile Benchmarking” id=”3158″ color=”#ff4b43″ mode=”continuous” thumbs=”bottom” thumbsize=”80″ fxspeed=”350″ backlight=”#FFFFFFF” animation=”rotateOut” size=”960,540″ play=”1″ autoplay=”0″ share=”1″ social=”fb,tw,gp,pin” duration=”4000″ keyboard=”1″ fullscreen=”1″ zoom=”1″ bgclose=”1″ gridspace=”2″ margin=”10″ captions=”1″ nohashes=”0″ notouch=”0″ usecolor=”0″ scheme=”light” tapping=”1″ rel=”nchlb_gal_3115_46″][/lightbox][/nchlb_wrap]

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[ezcol_1third]How does competitor keyword strategy vary by device?[/ezcol_1third] [ezcol_2third_end]

[nchlb_wrap][lightbox title=”Keyword Coverage Analysis” id=”3163″ color=”#0000ff” alt=”Let your competitors lead the way to new conversions” mode=”continuous” thumbs=”bottom” thumbsize=”80″ fxspeed=”350″ backlight=”#FFFFFFF” animation=”rotateOut” size=”960,540″ play=”1″ autoplay=”0″ share=”1″ social=”fb,tw,gp,pin” duration=”4000″ keyboard=”1″ fullscreen=”1″ zoom=”1″ bgclose=”1″ gridspace=”2″ margin=”10″ captions=”1″ nohashes=”0″ notouch=”0″ usecolor=”0″ scheme=”light” tapping=”1″ rel=”nchlb_gal_3115_46″][/lightbox][/nchlb_wrap]

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[ezcol_1third]How do my competitors capture the attention of mobile users?[/ezcol_1third] [ezcol_2third_end][nchlb_wrap][lightbox title=”Mobile Ad Strategy” id=”3160″ color=”#236398″ alt=”Discover competitor mobile ad copy strategies” mode=”continuous” thumbs=”bottom” thumbsize=”80″ fxspeed=”350″ backlight=”#FFFFFFF” animation=”rotateOut” size=”960,540″ play=”1″ autoplay=”0″ share=”1″ social=”fb,tw,gp,pin” duration=”4000″ keyboard=”1″ fullscreen=”1″ zoom=”1″ bgclose=”1″ gridspace=”2″ margin=”10″ captions=”1″ nohashes=”0″ notouch=”0″ usecolor=”0″ scheme=”light” tapping=”1″ rel=”nchlb_gal_3115_46″][/lightbox][/nchlb_wrap]

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In these times of change, it is more crucial than ever to understand where you benchmark against the competition and if your efforts towards mobile-friendliness are having an impact on your market share. Adthena Mobile will deliver valuable insight about your Mobile performance and strategy compared to your competitors, helping you keep ahead of the game. Why not contact us today for a full demo?

 

About the author

Lorna Gill
Lorna Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.