Google AdWords Policy Changes

Lorna Gill Posted by Lorna Gill

Google announced today that they are going to change their advertising policies in September 2014, with the launch of their new and improved AdWords Policy Centre.

Why is Google making this changes?

Google wants to make AdWords policies more user-friendly, accessible and engaging for paid search marketers and users. It is also a step towards greater transparency, intended to give online marketers a clearer picture of what Google cares about and why.

According to Google we can expect:

    • ♦ fewer and simpler AdWords policies
    • ♦ more transparency into why we have each policy
    • ♦ more insight into how a policy can affect your ads


What does the new AdWords Policy Centre mean for you?

According to Google, you don’t need to worry too much if your paid search campaigns comply with their existing policies. However, it is advised that you spend some time to familiarise yourself with the new policies and consider whether you need to make any changes before September.

You can review the new Policy Centre here.



About the author

Lorna Gill
Lorna Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.