Say Hello to the New Google

Lorna Gill Posted by Lorna Gill

image of googles new logo

Search giant Google sparked conversations around the world last month when it announced a restructure of the business, creating Alphabet as its new parent company.

Now, as part of the changes, Google has revealed another major change, altering its branding with a major redesign for its familiar logo. While the iconic letter colours stay the same, the classic serif font has been replaced with a simpler, cleaner sans-serif style. It’s the biggest change to the logo for years.

What does this mean for marketers and people using Google AdWords? Not a lot for now, except getting used to a whole new look. We’re sure it won’t take long before it feels like it’s been this way forever.

About the author

Lorna Gill
Lorna Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.