If you rely on Christmas sales to keep your business ticking, it’s important that you start your PPC campaign early and target the keywords to stay ahead of the competition
If you haven’t already started thinking about or rolling out your Christmas marketing campaign, you may find you’ll be lagging behind your competitors, Jennifer Bahr, Adthena’s marketing manager writes in an article for Search Engine Watch.
She says: “While many retailers may think Christmas advertising campaigns should end just before the holiday period, this isn’t necessarily the case.
“For example, by entering the keyword search “Christmas gift” into the intelligence tool, data showing the busiest time for Christmas gifts searches is surprisingly between June and July, with the rise beginning as early as April in some cases.”
To take advantage of the season, you’ll need to carry out some research into the top keywords for your sector using a competitive intelligence for search solution like Adthena. Once you’ve identified the keywords you should be targeting, it’s important to spend your funds efficiently and start watching your presence grow online.
You can read the full article on Search Engine Watch.