IG: How we cut our CPCs with Adthena

Lorna Gill Posted by Lorna Gill

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IG is the number one global provider of financial spread betting and CFDs, providing a hugely popular self-service platform for people to trade on the financial markets. It’s a hugely competitive industry with enormous CPC costs, with infringements, from both competitors and affiliates, posing a considerable threat to campaigns. When IG chose to work with Adthena, the leading source of competitive intelligence for search, it was able to monitor competitors, identify potentially lucrative keywords it was missing, and keep track on infringements, building evidence that meant it could sever relationships with cost-sapping affiliates.


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Find out more about IG here.


About the author

Lorna Gill
Lorna Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.