Picture this… It’s the biggest sporting event of the year and it seems like the entire nation has been swept up into the heat and competition amidst the increasing tension and build-up.
All the attention means that it’s also hotting up in search! Search interest around keywords such as ‘odds’ and ‘favourites’ are spiking, doubling, even tripling in search volume. At the same time, even those who don’t normally place bets are thinking about taking a cheeky punt.
Situations like these arise all the time in search, and the US Supreme Courts overturning of the long-standing Federal sports betting ban is the perfect example. The decision effectively unlocks a huge market the coming weeks and months could see a flurry of activity as operators looks to secure a first-movers advantage.
With situations such as these, and within sports betting, there are always opportunities to drive revenues around both sporting events, and also seasonal marketing campaigns. Adthena’s latest iGaming report explores how competitive intelligence can help operators map out and strategize for new market entry.
Explore strategies, tips and tactics for iGaming in Adthena’s iGaming Search Report. Find out who are the favourites, the dark horses, and the winners in search.
Featured in the report:
Included below are interactive graphs included in the report. The charts visualize the day-by-day data collected and analyzed by Adthena during the Cheltenham Festival 2018.
Frequency, ‘Gold Cup’ Search Terms, 16.03.18
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