According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledge is one of the chief objectives of anyo…
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Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…
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The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…
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As soon as September rolls around and children begin heading back to school, shops around the country begin adopting a new colour scheme, with pumpkin orange, slime green, and midnight black all takin…
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Did you survive? Back in April, the world of search underwent what was meant to be a massive shift, known, scarily enough, as Mobilegeddon. Prophesied as a shake-up so large it would see mobile…
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It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…
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Lots of activities rely on the weather for being enjoyable, but perhaps none so much as camping. Spending a night in the great outdoors with only a tent to protect you from the elements always makes f…
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Adthena, the leading source of competitive intelligence for search, will be helping more businesses than ever before after expanding its London team. With a series of new hires, including additions…
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Search giant Google sparked conversations around the world last month when it announced a restructure of the business, creating Alphabet as its new parent company. Now, as part of the changes, Goog…
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There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…
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