Mistakes happen. Things break. And even the biggest brands, those with huge PPC budgets, can inadvertently turn off their page search visibility for a large segment of their audience as one Adthena cl…
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As a new starter at Adthena, one of the things I've had to get my head around is the machine learning and data which powers the search product. For readers who are discovering Adthena for the first ti…
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Today Adthena announce three new feature releases that will give users faster and smarter access to actionable insights that improve time efficiencies and demonstrate value. AdWords Value Tracking …
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At Adthena, we’ve seen the damage that aggressive competitors can do to your paid search budget. We’ve also seen what a positive difference it can make when you deal with competitors that are bidd…
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As parents prepare their children to return to school next week, Britain’s leading retailers have been battling to dominate sales. Adthena data has revealed Next as the leader on the search engin…
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Data released by Adthena, has revealed the paid search bidding patterns of major retailers in the build up to and on Amazon’s Prime Day. Interestingly, despite the day being Amazon’s own, oth…
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With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy. In 2016, mobile CPC rose by 7% whilst CTR fell 12% creati…
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Simply Business are the UK’s largest business insurance provider, with over 400,000 live SME and landlord policies. As an agile, data-driven company, Simply Business use Adthena to drive strategy, u…
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We’ve won! Adthena beat many worthy nominees to be recognised by the UK Search Awards as the best search software tool of 2016. The category aims to recognise a piece of software that has bee…
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The online search market is extremely competitive for the travel industry. This is why we at Adthena decided to investigate the ad copy trends which have emerged from this market. We analysed da…
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