The Adthena Blog

stripped deckchairs on brighton beach

Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Rose Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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Get the Most from Adthena: Getting Started

By Lorna Rose Gill — 18th September 2015 — Adthena

The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…

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Adthena at the Mobile Marketing Finance Summit

By Lorna Rose Gill — 10th September 2015 — Adthena

Did you survive? Back in April, the world of search underwent what was meant to be a massive shift, known, scarily enough, as Mobilegeddon. Prophesied as a shake-up so large it would see mobile…

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Who has the Most Energetic Ad Copy in Energy?

By Lorna Rose Gill — 8th September 2015 — Adthena

It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…

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yellow tent at night lit up from lights within it

How Climate Counts for Camping Campaigns

By Lorna Rose Gill — 4th September 2015 — Adthena

Lots of activities rely on the weather for being enjoyable, but perhaps none so much as camping. Spending a night in the great outdoors with only a tent to protect you from the elements always makes f…

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silicon roundabout london

Adthena Adds to its London Team

By Lorna Rose Gill — 2nd September 2015 — Adthena

Adthena, the leading source of competitive intelligence for search, will be helping more businesses than ever before after expanding its London team. With a series of new hires, including additions…

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image of googles new logo

Say Hello to the New Google

By Lorna Rose Gill — 1st September 2015 — Google Updates

Search giant Google sparked conversations around the world last month when it announced a restructure of the business, creating Alphabet as its new parent company. Now, as part of the changes, Goog…

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5 Tips for Navigating the Ad Copy Landscape

By Lorna Rose Gill — 27th August 2015 — Adthena

There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…

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womans feet in a tropical sea

How Retailers Can Swim Against the PPC Tide

By Lorna Rose Gill — 25th August 2015 — Adthena

You might think swimwear sales peak over the summer, but does the evidence reflect that? And if the pattern shows something else happening, are retailers making the most of the trends with their PPC c…

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