https://www.youtube.com/watch?v=mkeNYAhVVA8 World First is an international leader in global money transfer, with tens of thousands of customers around the world. In order to nurture new…
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Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search? In a new article for PerformanceIn, Adthena’s Head o…
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How successful is your PPC? How about your SEO? What about when you consider them together? As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the…
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The third part of a series on how to get the most from Adthena: See the first two parts here and here Successful PPC campaigns are built around keywords, and without those solid foundations, everyt…
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Bring together a group of paid search experts, an audience filled with digital marketers keen to learn, and gallons of coffee, and what do you have? Adthena’s Competitive Intelligence Breakfast Semi…
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In business, ideas matter, and good ideas have a habit of sticking around for a long time. For a good example, look at Porter’s Five Forces, the classic framework for assessing competition in an ind…
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For years, doctors and dieticians have told us that breakfast is the most important meal of the day. Here at Adthena, we totally agree, and that’s why our first ever live event will be a breakfast -…
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It’s been described as “one of the biggest corporate scandals of recent years”, forcing one of the world’s most recognisable brands to take out full-page apologies in national newspapers: …
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If it’s not in your diary yet, write it in, circle it with a thick red pen, and put a bookmark in the page. Black Friday is coming, and if you’re not prepared yet, the time to start getting ready…
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The annual release of the latest iteration of the iPhone has become the new Christmas for Apple fans, with heartfelt wishlists, sleepless nights, and finally, the joy of tearing off the wrapping and o…
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