How to Ace Your Back to School PPC Campaign
September may seem far, far away, but that leaves plenty of time to perfect your PPC strategy for the back-to-school season! (more…)
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Why Mobile Matters in the Mortgage Industry
The Financial Conduct Authority released figures about mortgage lending in June, revealing that, although the lending market was down in Q1 2015 compared to the final quarter of 2014, the overall valu…
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Final Countdown: Are You Prepared for Google Adwords’ Big URL Change?
Google’s Adwords Upgraded URLs day is almost here. Are you prepared? (more…)
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A Unified Mobile and Desktop Strategy Brings the Biggest Gains for Banks
In a country where 35 million people own a smartphone, as Deloitte reports, it’s hardly shocking that consumers are increasingly grabbing their mobiles to help manage money on the move. (more&hellip…
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Sydney’s Property Boom Has Affected Estate Agents’ PPC Strategies
How has the central bank’s reduction of interest rates affected the property sales and rental market in Sydney? (more…)
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Who Were the PPC Winners of the Eurovision Song Contest?
An impressive 6.6 million people watched the Eurovision Song Contest. Did bookmakers use PPC to get these fans betting on who would win, or were their strategies lacking? (more…)
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What Google’s “Upgraded URLs” for AdWords Mean for You
Upgraded URLs from Google should make AdWords easier for everyone: here’s what you need to know. (more…)
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Intelligent PPC Could Have Turned Around the General Election Betting Fiasco
The UK general election didn't just have the main political parties on the edge of their (parliamentary) seats – bookmakers and gamblers also waited on tenterhooks for the results. (more…)
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Music Festival Promotion Shouldn’t Be Limited to Festival Season
Ah...summer in the UK. That special time when everyone dons the tiniest of shorts, skirts, and crop tops as soon as the tiniest ray of sun breaks through a single cloud. (more…)
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The Changing Face of DIY PPC: Seasonality Is Key
With a cluster of bank holidays falling between April and May, this stretch of the calendar is a popular one for DIY maintenance. Here, we’ll take a look at how exactly keyword trends have developed…
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