As students flock to university in the next month or two, we take a look at how the high street banks are marketing their student accounts to help the happy grads manage their money without the help o…
Read the post
Everyone has heard the expression “a one horse race”, but when it comes to PPC, there are always plenty of other horses out there hoping to be first past the post. Healthy competition can help kee…
Read the post
Thanks to the less than favourable weather this year, people are hiding indoors rather than getting outside and exercising. Health and fitness companies are trying to convince Australian citizens to s…
Read the post
You may remember the food pyramid, probably from its spot on the wall of your school’s cafeteria. Well, now it’s making a comeback as the perfect analogy for successful PPC. (more…)
Read the post
Honeymoons, just like family holidays, are especially popular during the summer months. But how are travel agents marketing the post-wedding trips they have on offer? (more…)
Read the post
The Rugby World Cup is rapidly approaching, and bookmakers should be considering how they’re going to make their mark on the highly competitive market. (more…)
Read the post
Charities may get some help from Google when it comes to advertising their campaign, but that Google Grant is wasted if your PPC agency isn’t managing its budget effectively. (more…)
Read the post
Although customers know they want to buy their mums flowers and chocolates for Mother’s Day, Father’s Day doesn’t offer such strong trends for the gift market. (more…)
Read the post
Google has begun a limited rollout of a buying option to its Google Shopping search results – a move that could completely shift the market for PPC players. (more…)
Read the post
It’s rare that any kind of upgrade goes by without complaints from some quarters, and Google’s Upgraded URL rollout, which kicked off at the beginning of July, has been no exception. In fact, the…
Read the post