Sydney’s Property Boom Has Affected Estate Agents’ PPC Strategies
How has the central bank’s reduction of interest rates affected the property sales and rental market in Sydney? (more…)
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Who Were the PPC Winners of the Eurovision Song Contest?
An impressive 6.6 million people watched the Eurovision Song Contest. Did bookmakers use PPC to get these fans betting on who would win, or were their strategies lacking? (more…)
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What Google’s “Upgraded URLs” for AdWords Mean for You
Upgraded URLs from Google should make AdWords easier for everyone: here’s what you need to know. (more…)
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Intelligent PPC Could Have Turned Around the General Election Betting Fiasco
The UK general election didn't just have the main political parties on the edge of their (parliamentary) seats – bookmakers and gamblers also waited on tenterhooks for the results. (more…)
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Music Festival Promotion Shouldn’t Be Limited to Festival Season
Ah...summer in the UK. That special time when everyone dons the tiniest of shorts, skirts, and crop tops as soon as the tiniest ray of sun breaks through a single cloud. (more…)
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The Changing Face of DIY PPC: Seasonality Is Key
With a cluster of bank holidays falling between April and May, this stretch of the calendar is a popular one for DIY maintenance. Here, we’ll take a look at how exactly keyword trends have developed…
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Pet Insurance Comparison Becomes a Hot PPC Topic in 2015
Experts predict a significant increase in the number of pet owners investing in insurance for their cuddly friends this year. How exactly will this affect current insurance provider offerings? (more&h…
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Csiro and Paleo Diets Prove Popular Over Summer
What’s behind the triumphant strategies of Lite n’ Easy, Jenny Craig, and Total Wellbeing Diet, and how can the companies replicate these successes to improve their rankings? (more…)
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Summer Results in Sunny Outlook for Boots’ Tanning Strategy
Across the UK, summer has been trying its hardest to break through the clouds, which means it’s time for High Street pharmacies to kick off their seasonal campaigns. (more…)
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Prioritise the Marketing Message for PPC Success
As PPC industry experts witness a shift in the field of search marketing, we take a look at how trends in the production and reception of ad copy are changing and how marketers can harness these insig…
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