Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…
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The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…
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As soon as September rolls around and children begin heading back to school, shops around the country begin adopting a new colour scheme, with pumpkin orange, slime green, and midnight black all takin…
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Did you survive? Back in April, the world of search underwent what was meant to be a massive shift, known, scarily enough, as Mobilegeddon. Prophesied as a shake-up so large it would see mobile…
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It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…
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Lots of activities rely on the weather for being enjoyable, but perhaps none so much as camping. Spending a night in the great outdoors with only a tent to protect you from the elements always makes f…
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Adthena, the leading source of competitive intelligence for search, will be helping more businesses than ever before after expanding its London team. With a series of new hires, including additions…
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Search giant Google sparked conversations around the world last month when it announced a restructure of the business, creating Alphabet as its new parent company. Now, as part of the changes, Goog…
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There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…
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You might think swimwear sales peak over the summer, but does the evidence reflect that? And if the pattern shows something else happening, are retailers making the most of the trends with their PPC c…
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