The Rugby World Cup is Forcing Bookmakers to Place Their Bets Early
The Rugby World Cup is rapidly approaching, and bookmakers should be considering how they’re going to make their mark on the highly competitive market. (more…)
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How Charities Can Get the Most Out of Their Search Agency
Charities may get some help from Google when it comes to advertising their campaign, but that Google Grant is wasted if your PPC agency isn’t managing its budget effectively. (more…)
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Not on the High Street Scores High for Father’s Day
Although customers know they want to buy their mums flowers and chocolates for Mother’s Day, Father’s Day doesn’t offer such strong trends for the gift market. (more…)
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What Google’s Buy Buttons Will Mean For Sponsored Search
Google has begun a limited rollout of a buying option to its Google Shopping search results – a move that could completely shift the market for PPC players. (more…)
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Update: What happened after Google rolled out Upgraded URL’s ?
It’s rare that any kind of upgrade goes by without complaints from some quarters, and Google’s Upgraded URL rollout, which kicked off at the beginning of July, has been no exception. In fact, the…
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Macmillan Can Learn a Lot From Cancer Research’s Use of PPC
Google's Ad Grants for charities can help you build a strong campaign, but what's the point if you're not maximising your opportunities for conversion? (more…)
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Top Five PPC Tips for Small Charities
Even charities need good marketing strategies, which means it’s time to explore how PPC can boost the visibility of non-profit-making enterprises. (more…)
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Department Stores go Crazy for Wedding Shoes in Summer
The UK's three leading department stores are all bidding on wedding shoes for summer, but who does it best across desktop, mobile, and Google Shopping ad formats? (more…)
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How to Ace Your Back to School PPC Campaign
September may seem far, far away, but that leaves plenty of time to perfect your PPC strategy for the back-to-school season! (more…)
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Why Mobile Matters in the Mortgage Industry
The Financial Conduct Authority released figures about mortgage lending in June, revealing that, although the lending market was down in Q1 2015 compared to the final quarter of 2014, the overall valu…
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