The Adthena Blog

Brand Bidding Impact [Report]

By Pat Hong — 13th November 2018 — Uncategorised

Can AI protect your brand? For many years, brands have struggled to assess the ROI impact of competitive brand bidding and trademark infringements in search. One barrier has been the data challenge, a…

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Is Amazon responsible for Sears bankruptcy?

By Pat Hong — 15th October 2018 — News

Sears are filing for bankruptcy today in news that has shocked the US retail industry. The 132 year old retailer is the last in a string of brick-and-mortar retailers that have folded in these past mo…

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The Search Landscape: Finance [Report]

By Pat Hong — 18th September 2018 — Finance & Insurance

Customer acquisition in the online finance industry is changing. In saturated market conditions, where competition intensity has created high CPCs on generics, the battle for new customer acquisitions…

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The Search Landscape: Travel [Report]

By Pat Hong — 18th September 2018 — Travel

Search advertising in travel is changing. New ad formats, such as Google Hotel and Flight ads, are redefining ad space in the sector disrupting markets and ad spend. Adthena's new report covers how b…

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Introducing Adthena Labs

By Oluwatofunmi Ayodeji — 12th September 2018 — Feature Release

One of the major challenges in search is getting actionable intelligence and insights from large datasets. Visualization tools and APIs can be used to discover bespoke insights, however building integ…

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The World of Search and iGaming – Infographic

By Oluwatofunmi Ayodeji — 10th September 2018 — Gambling

UK iGaming is one of the most competitive search verticals. The industry has many sector specific challenges, which include high CPCs, strict advertising regulations (such as remarketing/retargeting r…

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