The Adthena Blog

Dear Enterprise, we need to talk about your brand

By Taryn Gamboa — 19th February 2020 — Automotive

Enterprise Holdings dominates the car rental market in the US. With 2 million vehicles in its fleet, the latest figures show they hold 44% of the total market*. But in paid search - could the brand us…

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The Hitwise outage explained and how Adthena can help

By Nikos Drakatos — 6th February 2020 — Competitive Intelligence for Search

PPC advertisers are scrambling after the news that Hitwise is suspending reporting for its customers until further notice. Hitwise paused its reporting as a result of the recent shutdown of its third-…

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blog-google ads optimization

Hold on tight: what will Google Ads throw at us next?

By Nikos Drakatos — 27th January 2020 — Google Updates

In 2019, the Google Ads search advertising platform got some much-needed updates. This required marketers to up their game in terms of relevancy of content and ad copy. It was a transitional year in m…

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