The Adthena Blog

Next.co.uk seeks comeback with back to school

By Lorna Gill — 1st September 2017 — Adthena

As parents prepare their children to return to school next week, Britain’s leading retailers have been battling to dominate sales. Adthena data has revealed Next as the leader on the search engin…

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Amazon beaten by competitors on Prime Day

By Lorna Gill — 2nd August 2017 — Retail

Data released by Adthena,  has revealed the paid search bidding patterns of major retailers in the build up to and on Amazon’s Prime Day. Interestingly, despite the day being Amazon’s own, oth…

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Revolutionising Mobile Search

By Lorna Gill — 31st January 2017 — Mobile

With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy. In 2016, mobile CPC rose by 7% whilst CTR fell 12% creati…

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UK Search Awards Win

By Lorna Gill — 2nd December 2016 — Adthena

We’ve won! Adthena beat many worthy nominees to be recognised by the UK Search Awards as the best search software tool of 2016. The category aims to recognise a piece of software that has bee…

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The 10 top ad text combinations for the Travel Industry

By Lorna Gill — 1st August 2016 — Competitive Intelligence for Search

The online search market is extremely competitive for the travel industry. This is why we at Adthena decided to investigate the ad copy trends which have emerged from this market. We analysed da…

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Adthena nominated for Drum Search Awards

By Lorna Gill — 28th April 2016 — Adthena

Adthena has once again been recognised for its leading search marketing technology, with a nomination for a top UK search award. The company, which aims to revolutionise paid search through unrival…

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Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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