The Adthena Blog

Adthena nominated for Drum Search Awards

By Lorna Gill — 28th April 2016 — Adthena

Adthena has once again been recognised for its leading search marketing technology, with a nomination for a top UK search award. The company, which aims to revolutionise paid search through unrival…

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Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Watch: Expanding into new territories with Adthena

By Lorna Gill — 5th February 2016 — Testimonial

In this video, filmed at Adthena’s Competitive Intelligence Breakfast Seminar, Martin Pezet of World First explains how the brand used Adthena to improve the quality of its data gathering, and use…

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Watch: How to catch competitors’ dirty tricks

By Lorna Gill — 5th February 2016 — Testimonial

In this video, filmed at Adthena's Competitive Intelligence Breakfast Seminar, Alex Crowley of IG explains how the brand used Adthena to monitor the actions of competitors, and collect evidence of rep…

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IG: How we cut our CPCs with Adthena

By Lorna Gill — 2nd February 2016 — Testimonial

https://www.youtube.com/watch?v=Q0HizMzKjUY   IG is the number one global provider of financial spread betting and CFDs, providing a hugely popular self-service platform for people to trade…

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World First: How Adthena boosted our data quality

By Lorna Gill — 2nd February 2016 — Testimonial

https://www.youtube.com/watch?v=mkeNYAhVVA8   World First is an international leader in global money transfer, with tens of thousands of customers around the world. In order to nurture new…

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Protect Your Brand With This Advice

By Lorna Gill — 11th December 2015 — Competitive Intelligence for Search

Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search? In a new article for PerformanceIn, Adthena’s Head o…

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Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together?   As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the…

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