The Adthena Blog

Feature Update: Scheduled Reports

Feature Release: Be faster and smarter with Adthena

By Lorna Rose Gill — 18th September 2017 — Adthena

Today Adthena announce three new feature releases that will give users faster and smarter access to actionable insights that improve time efficiencies and demonstrate value. AdWords Value Tracking …

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Aggressive PPC competitors – how to deal with them

By Lorna Rose Gill — 8th September 2017 — Competitive Intelligence for Search

At Adthena, we’ve seen the damage that aggressive competitors can do to your paid search budget. We’ve also seen what a positive difference it can make when you deal with competitors that are bidd…

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Next.co.uk seeks comeback with back to school

By Lorna Rose Gill — 1st September 2017 — Adthena

As parents prepare their children to return to school next week, Britain’s leading retailers have been battling to dominate sales. Adthena data has revealed Next as the leader on the search engin…

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Amazon logo

Amazon beaten by competitors on Prime Day

By Lorna Rose Gill — 2nd August 2017 — Retail

Data released by Adthena,  has revealed the paid search bidding patterns of major retailers in the build up to and on Amazon’s Prime Day. Interestingly, despite the day being Amazon’s own, oth…

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