The Adthena Blog

UK Search Awards Win

By Lorna Gill — 2nd December 2016 — Adthena

We’ve won! Adthena beat many worthy nominees to be recognised by the UK Search Awards as the best search software tool of 2016. The category aims to recognise a piece of software that has bee…

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The 10 top ad text combinations for the Travel Industry

By Lorna Gill — 1st August 2016 — Competitive Intelligence for Search

The online search market is extremely competitive for the travel industry. This is why we at Adthena decided to investigate the ad copy trends which have emerged from this market. We analysed da…

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Adthena nominated for Drum Search Awards

By Lorna Gill — 28th April 2016 — Adthena

Adthena has once again been recognised for its leading search marketing technology, with a nomination for a top UK search award. The company, which aims to revolutionise paid search through unrival…

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Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Watch: Expanding into new territories with Adthena

By Lorna Gill — 5th February 2016 — Testimonial

In this video, filmed at Adthena’s Competitive Intelligence Breakfast Seminar, Martin Pezet of World First explains how the brand used Adthena to improve the quality of its data gathering, and use…

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man giving presentation

Watch: How to catch competitors’ dirty tricks

By Lorna Gill — 5th February 2016 — Testimonial

In this video, filmed at Adthena's Competitive Intelligence Breakfast Seminar, Alex Crowley of IG explains how the brand used Adthena to monitor the actions of competitors, and collect evidence of rep…

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IG Logo

IG: How we cut our CPCs with Adthena

By Lorna Gill — 2nd February 2016 — Testimonial

https://www.youtube.com/watch?v=Q0HizMzKjUY   IG is the number one global provider of financial spread betting and CFDs, providing a hugely popular self-service platform for people to trade…

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