The Adthena Blog

UK Paid Search Influencers You Should Be Following

By Lorna Rose Gill — 20th March 2019 — Online Marketing

Influential people all have something in common: they promote ideas and expertise on a subject to a wide follower base. We’ve put together a short list (in no particular order) of 7 of those we c…

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5 SEM trends to watch out for in 2019

By Ashley Fletcher — 28th January 2019 — PPC

The annual end-of-year flurry of predictions and forecasts for the search industry had some clear themes. Everyone seemed to have an opinion on voice search and the array of algorithm changes ushered…

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STUDY: 60% Say Google Not Doing Enough to Protect Brands

By Bret Lehnhof — 17th December 2018 — Competitive Intelligence for Search

Adthena recently surveyed over 200 search marketers to better understand the state of brand protection in search, uncovering the responders' confidence, or lack thereof, in Google to protect their bra…

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Brand Bidding Impact [Report]

By Pat Hong — 13th November 2018 — Uncategorised

Can AI protect your brand? For many years, brands have struggled to assess the ROI impact of competitive brand bidding and trademark infringements in search. One barrier has been the data challenge, a…

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