The Adthena Blog

Watch: Expanding into new territories with Adthena

By Lorna Gill — 5th February 2016 — Testimonial

In this video, filmed at Adthena’s Competitive Intelligence Breakfast Seminar, Martin Pezet of World First explains how the brand used Adthena to improve the quality of its data gathering, and use…

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Watch: How to catch competitors’ dirty tricks

By Lorna Gill — 5th February 2016 — Testimonial

In this video, filmed at Adthena's Competitive Intelligence Breakfast Seminar, Alex Crowley of IG explains how the brand used Adthena to monitor the actions of competitors, and collect evidence of rep…

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IG: How we cut our CPCs with Adthena

By Lorna Gill — 2nd February 2016 — Testimonial

https://www.youtube.com/watch?v=Q0HizMzKjUY   IG is the number one global provider of financial spread betting and CFDs, providing a hugely popular self-service platform for people to trade…

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World First: How Adthena boosted our data quality

By Lorna Gill — 2nd February 2016 — Testimonial

https://www.youtube.com/watch?v=mkeNYAhVVA8   World First is an international leader in global money transfer, with tens of thousands of customers around the world. In order to nurture new…

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Protect Your Brand With This Advice

By Lorna Gill — 11th December 2015 — Competitive Intelligence for Search

Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search? In a new article for PerformanceIn, Adthena’s Head o…

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Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together?   As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the…

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Get the Most from Adthena: Keywords

By Lorna Gill — 16th November 2015 — Adthena

The third part of a series on how to get the most from Adthena: See the first two parts here and here Successful PPC campaigns are built around keywords, and without those solid foundations, everyt…

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Porter’s Five Forces for PPC

By Lorna Gill — 5th November 2015 — Adthena

In business, ideas matter, and good ideas have a habit of sticking around for a long time. For a good example, look at Porter’s Five Forces, the classic framework for assessing competition in an ind…

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Adthena Event: Breakfast of Champions

By Lorna Gill — 3rd November 2015 — Adthena

For years, doctors and dieticians have told us that breakfast is the most important meal of the day. Here at Adthena, we totally agree, and that’s why our first ever live event will be a breakfast -…

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