Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search?
In a new article for PerformanceIn, Adthena’s Head of Customer Insight, Alex Rigler, describes how firms can protect one of their most valuable assets, whether it comes under fire from rivals or affiliates. The advice covers everything from the legality surrounding brand infringement, to the variations within industries, with many more tips beside.
Read the full article here.