Christmas is the busiest time for the retail business and 2014 looks to be no different. Last year, £91bn was spent online, with £11bn of this in December. In 2014, analysts are predicting £107bn will have been spent online over the 12 months, with £37bn of this spent in December.
We’ve created an infographic, looking at the three biggest winners over the season – clothing, food and electronics – and have analysed where it looks as though the sectors will rank over the Christmas 2014 festive season.
Mobile became a very important marketing tool throughout 2014. Over Christmas 2013, mobile usage increased double compared to the previous year, with two thirds of all online sales happening on smartphones and tablets on the 25th and 26th December.
Electronics saw the biggest jump, followed by groceries and clothing. However, food-related search terms saw a downwards trend between January and November 2014, while electronics and clothing jumped up, with PPC spend for the latter two sectors increasing over the year.
Each sector had three clear leaders and demonstrate that using paid search wisely and efficiently can have a positive impact for your company. Our data also shows how the top three retailers in clothing and electronics are targeting keywords in both organic and paid search to create a perfectly harmonious SEM strategy and ensure success in the year to come.
We’ll analyse the Christmas winners across clothing, electronics and groceries in early 2015, so make sure you check back for our next infographic.
Merry Christmas from everyone at Adthena!
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