With Mobile paid search costs set to rise in 2017 and account for 57% of the clicks, it is time for advertisers to become Mobile PPC savvy.
In 2016, mobile CPC rose by 7% whilst CTR fell 12% creating a more competitive bidding environment than ever before. To secure a good position on the SERP brands must have high quality mobile optimised sites. At the same time, there are fewer advertising spaces, meaning PPC competition is even higher on mobile than on desktop.
This trend is set to continue into 2017 meaning advertisers need to be aware of competitor activity, gaps in the marketplace and campaign performance. For brands engaging in PPC, success in mobile requires a different strategy to desktop in almost every area, from ad-copy style and length through to search-term and location targeting.
In response to these needs, we’ve launched our new Mobile search capabilities making Adthena more intuitive, flexible and helpful to our customers.
The latest launch brings our patented Whole Market View and unrivalled Competitive Intelligence for Search to mobile. It enables customers to monitor campaign performance, identify the differences between mobile and desktop PPC campaigns allowing advertisers to adjust their strategy accordingly. The more data you have and can utilise, the more valuable your campaigns will be.
The platform delivers clear return on investment through detailed market insights, ad copy analysis, comprehensive reporting tools and powerful brand protection mechanisms, so brands can manage their own search strategy, and protect their trademarks.
With the addition of Mobile, Adthena enhances its unique, patented Whole Market View delivering unrivalled Competitive Intelligence for Search.
To find out how Adthena can help you gain unrivalled competitor clarity click here to request a callback from one of our team.