Revolutionizing Search Intelligence with AI – SMX West 2018

Ashley Fletcher Posted by Ashley Fletcher

We often think we know who our competitors are. But do you really?

Have you ever been surprised by a particular advertiser bidding on your same terms?

Without the inclusion of machine learning, it’s impossible for a human alone to comprehend, analyze and quantify competition in a blind billion-dollar auction.

 

Find out how Adthena can optimize your search strategy

About the author

Ashley Fletcher
Ashley Fletcher
As VP of Marketing, Ashley is responsible for continually expanding the global audience and market for Adthena’s groundbreaking search intelligence solutions. He joined Adthena from Criteo, where he led the product marketing team launching its Predictive Search product, an automated performance solution for Google Shopping in the US and EMEA. Prior to Criteo, he headed up marketing for finance and insurance comparison products across global markets at Google. In his 5 years at Google Ashley also working for the broader Search Ads Team, including Google Shopping, and Google Express products. Ashley’s career began on the agency side at Coast Digital, and he holds an MSc in Global Marketing and attended Wharton's Mini-MBA Program for Executives.