Revolutionizing Search Intelligence with AI – SMX West 2018

Ashley Fletcher Posted by Ashley Fletcher

We often think we know who our competitors are. But do you really?

Have you ever been surprised by a particular advertiser bidding on your same terms?

Without the inclusion of machine learning, it’s impossible for a human alone to comprehend, analyze and quantify competition in a blind billion-dollar auction.


Find out how Adthena can optimize your search strategy

About the author

Ashley Fletcher
Ashley Fletcher
Ashley is Adthena’s Director of Product Marketing, overseeing Adthena’s marketing to a rapidly growing global audience. With an MSc in Global Marketing from the London School of Business and Finance, Ashley is also a graduate of the Google Marketing Academy program at The Wharton School, University of Pennsylvania.