Simply Business: How Adthena is helping them to shape strategy and drive decisions

Lorna Rose Gill Posted by Lorna Rose Gill

Simply Business are the UK’s largest business insurance provider, with over 400,000 live SME and landlord policies. As an agile, data-driven company, Simply Business use Adthena to drive strategy, using combined first and third party data.

Adthena helps Simply Business to optimise their PPC and SEO tactics, whilst offering a view of the entire market spectrum. Whether it’s new market entries, seasonalities or competitor movements, Simply Business are also using Adthena to present insight to the business at all levels – shaping strategy and driving decisions.

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About the author

Lorna Rose Gill
Lorna Rose Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies. She is curious and passionate and likes to find stories in data and technology.