Simply Business: How Adthena is helping them to shape strategy and drive decisions

Lorna Gill Posted by Lorna Gill

Simply Business are the UK’s largest business insurance provider, with over 400,000 live SME and landlord policies. As an agile, data-driven company, Simply Business use Adthena to drive strategy, using combined first and third party data.

Adthena helps Simply Business to optimise their PPC and SEO tactics, whilst offering a view of the entire market spectrum. Whether it’s new market entries, seasonalities or competitor movements, Simply Business are also using Adthena to present insight to the business at all levels – shaping strategy and driving decisions.

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About the author

Lorna Gill
Lorna Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.