UK iGaming is one of the most competitive search verticals. The industry has many sector specific challenges, which include high CPCs, strict advertising regulations (such as remarketing/retargeting rules), and partner and affiliate management. Perhaps the biggest challenge is the relative blindness around competitor search advertising activity. In comparison to other search verticals, the pool of revenue driving keywords is relatively limited, and as a result heavily contested.
From using our own iGaming report and other sources, we were able to create an infographic with insight into The World of Search and iGaming
Did you like this infographic? Want to know the favorites, the dark horses, and the winners of search in iGaming? Take a look at our iGaming report
Know more about your competitive landscape and Get in touch to uncover your Whole Market View.