Adthena beat many worthy nominees to be recognised by the UK Search Awards as the best search software tool of 2016.
The category aims to recognise a piece of software that has been ‘revolutionary’ within the search industry. Adthena demonstrated a clear business value that others were unable to through its ability to improve customer acquisition and reduce costs for its clients.
Taking place at the Bloomsbury Big Top in London on Wednesday 30th November, the UK Search Awards celebrated the talent and achievements of the search industry, and are regarded as the premier celebration of SEO, PPC and content marketing in the UK.
Adthena’s winning entry explained in detail how Adthena can help and support brands and marketers to develop and manage their paid search strategies, highlighting the four key elements of the platform from which customers benefit:
- Increased customer acquisition
- Reduced costs
- Brand protection
- Strategic Intelligence
The win marks a major milestone for Adthena and comes in a year which saw record growth for the company, and investment from former King.com chairman Mel Morris.
Ian O’Rourke CEO of Adthena commented: “2016 has been a great year for the company. For a business that’s just four years old, being recognised as the best in the market is a brilliant achievement for all involved. It further demonstrates our position as the leading source of competitive intelligence, and will help us to continue to expand as we move into 2017.”