This truly is a very inspirational Ted talk by Kelli who is a designer and an artist. Kelli talks about disrupting the traditional methods and improvising ways to communicate in a way which reverberates to what our consumers want to hear.
I am a strong believer of pushing the realities and making brand’s beliefs correlate with audience beliefs. Portraying what we are with what is expected of us is the best mix of communication one can deliver and in doing that we have to push the boundaries of perceived and traditional methods.
Kelli and colleagues did a project in changing the New York Times ‘News’ to a paper full of ‘Perfect News’ that everyone expects to hear.