World First: How Adthena boosted our data quality

Lorna Gill Posted by Lorna Gill

world first logo


World First is an international leader in global money transfer, with tens of thousands of customers around the world. In order to nurture new territories and consolidate its position in existing regions, the company wanted to utilise a strong PPC strategy, but lacked the confidence to do so with the quality of data they received solely from Google AdWords. To help expand its knowledge of the market, grow its keyword lists and help battle brand infringement, World First sought out Adthena, the leading source of competitive intelligence for search. Working together, World First was able to successfully grow new territories, stay one step ahead of its rivals, and head off infringements before they become a problem.


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Find out more about World First here.

About the author

Lorna Gill
Lorna Gill
Lorna is responsible for acquisition marketing at Adthena, communicating their award-winning product and generating demand. She has developed her career in fast-paced, start-up environments, including two tech track 100 companies and is passionate about translating technical information into stories that excite and delight.