Case Study

A soaring PPC share in the competitive travel market

With 76% of UK holidaymakers booking their breaks online, successful travel operators need to win as much of this market as they can – as cost effectively as possible.

One client of global media agency MEC achieved just that, thanks to Adthena.

Key Results

  • Result
    Of holidays are now booked on mobile devices.
  • Result
    Increased mobile impression share to 70% thanks to Adthena.
  • Result
    MEC reduced the cost per click on brand terms, using Adthena to monitor and report brand infringements.

The challenge

MEC’s client offers package holidays to 18 separate destinations, each with fluctuating seasonal levels of demand.

To increase market share, each location needs unique PPC ad copy that targets the right keywords at the right times of year.

MEC turned to Adthena to help make it happen.

The solution

MEC put Adthena’s automated intelligence tool to work, building powerful keyword lists that were tailored to each location and type of holiday.

It gave them insights that could never be replicated in scale or sophistication if done manually by the search marketing team.

The more MEC uses our tool, the smarter it becomes and the more actionable insights it offers.

“On a day-to- day basis, we deal with around a million keywords… Being able to look at keyword analysis, ad-copy and competitor insights [allows us] to make smart optimisations to our account.”