Category archive for Adthena

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Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together?   As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the…

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Get the Most from Adthena: Keywords

By Lorna Gill — 16th November 2015 — Adthena

The third part of a series on how to get the most from Adthena: See the first two parts here and here Successful PPC campaigns are built around keywords, and without those solid foundations, everyt…

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Porter’s Five Forces for PPC

By Lorna Gill — 5th November 2015 — Adthena

In business, ideas matter, and good ideas have a habit of sticking around for a long time. For a good example, look at Porter’s Five Forces, the classic framework for assessing competition in an ind…

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Adthena Event: Breakfast of Champions

By Lorna Gill — 3rd November 2015 — Adthena

For years, doctors and dieticians have told us that breakfast is the most important meal of the day. Here at Adthena, we totally agree, and that’s why our first ever live event will be a breakfast -…

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What’s Happened to Volkswagen’s Paid Search?

By Lorna Gill — 29th October 2015 — Adthena

It’s been described as “one of the biggest corporate scandals of recent years”, forcing one of the world’s most recognisable brands to take out full-page apologies in national newspapers: …

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5 Tips for Beating Black Friday

By Lorna Gill — 27th October 2015 — Adthena

If it’s not in your diary yet, write it in, circle it with a thick red pen, and put a bookmark in the page. Black Friday is coming, and if you’re not prepared yet, the time to start getting ready…

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The Ad Copy Battle Behind the iPhone 6S

By Lorna Gill — 22nd October 2015 — Adthena

The annual release of the latest iteration of the iPhone has become the new Christmas for Apple fans, with heartfelt wishlists, sleepless nights, and finally, the joy of tearing off the wrapping and o…

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Double Glazing: From Cold-Calling to Ad Copy

By Lorna Gill — 20th October 2015 — Adthena

Try as we might, there are a few stereotypes that it’s hard to shake when we think about different jobs, no matter how unfair they might be. Double glazing salesmen are perhaps one of the worst hit…

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Christmas is Coming: Get Your PPC Ready

By Lorna Gill — 16th October 2015 — Adthena

The lights are already up in Oxford Street and supermarkets are stocking special turkey sandwiches - Christmas is coming, and it’s time to get ready. For Adthena’s latest White Paper, diving de…

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