Category archive for Adthena

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Adthena shortlisted for UK Search Awards 2015

By Lorna Gill — 14th October 2015 — Adthena

Adthena is one of the contestants for the prestigious UK Search Awards in the categories: Best Search Software Tool Innovation Software Our CEO, Ian O’Rourke is delighted and said: "This is fan…

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Using PPC to Look Cool in the Summer Heat

By Lorna Gill — 14th October 2015 — Adthena

Summer is looming in Australia, which means long days and hot sun. For most people, that’s an excuse for getting out in the great outdoors, but when the temperature is high, so is the risk, with Aus…

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How to Outplay the Fashion Market with PPC

By Lorna Gill — 8th October 2015 — Adthena

It’s a simple idea that even the most unstylish people know: fashion is cyclical. What might be trendy one year will be hidden in the back of the cupboard a few months later, but leave it long enoug…

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How Holiday Firms can Shine with Winter Sun

By Lorna Gill — 6th October 2015 — Adthena

As the cold weather begins to bite and evenings start drawing in, it’s easy to daydream about getting away from it all and soaking up some sunshine. Holiday businesses have long known that smart tra…

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Get the Most from Adthena: Market

By Lorna Gill — 30th September 2015 — Adthena

The second part of a series on how to get the most from Adthena In our first look at how to harness competitive intelligence and begin using Adthena to your advantage, we saw how the overall interf…

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Making PPC and SEO Work for Each Other

By Lorna Gill — 24th September 2015 — Adthena

According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledge is one of the chief objectives of anyo…

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Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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Get the Most from Adthena: Getting Started

By Lorna Gill — 18th September 2015 — Adthena

The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…

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Adthena at the Mobile Marketing Finance Summit

By Lorna Gill — 10th September 2015 — Adthena

Did you survive? Back in April, the world of search underwent what was meant to be a massive shift, known, scarily enough, as Mobilegeddon. Prophesied as a shake-up so large it would see mobile…

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