Category archive for Adthena

The Changing Face of DIY PPC: Seasonality Is Key

By Lorna Gill — 4th June 2015 — Adthena

With a cluster of bank holidays falling between April and May, this stretch of the calendar is a popular one for DIY maintenance. Here, we’ll take a look at how exactly keyword trends have developed…

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Prioritise the Marketing Message for PPC Success

By Lorna Gill — 19th May 2015 — Adthena

As PPC industry experts witness a shift in the field of search marketing, we take a look at how trends in the production and reception of ad copy are changing and how marketers can harness these insig…

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