Category archive for Competitive Intelligence for Search

How Did the Poker Bubble Affect Gaming PPC?

By Ian O'Rourke — 13th February 2015 — Competitive Intelligence for Search

The Poker Boom refers to the surge of new poker players inspired by Chris Moneymaker’s victory at the WSOP in 2003, as the event sparked massive worldwide growth in the online and offline poker indu…

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The 12 Most Common SEM Mistakes

By Lorna Gill — 28th January 2015 — Competitive Intelligence for Search

Knowing what not to do can be just as important to your SEM campaigns as knowing what to do in the first place. Here we identify twelve of the most common SEM mistakes and determine what marketers can…

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