Category archive for Competitive Intelligence for Search

UK Search Awards Win

By Lorna Gill — 2nd December 2016 — Adthena

We’ve won! Adthena beat many worthy nominees to be recognised by the UK Search Awards as the best search software tool of 2016. The category aims to recognise a piece of software that has bee…

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The 10 top ad text combinations for the Travel Industry

By Lorna Gill — 1st August 2016 — Competitive Intelligence for Search

The online search market is extremely competitive for the travel industry. This is why we at Adthena decided to investigate the ad copy trends which have emerged from this market. We analysed da…

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Adthena nominated for Drum Search Awards

By Lorna Gill — 28th April 2016 — Adthena

Adthena has once again been recognised for its leading search marketing technology, with a nomination for a top UK search award. The company, which aims to revolutionise paid search through unrival…

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Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Protect Your Brand With This Advice

By Lorna Gill — 11th December 2015 — Competitive Intelligence for Search

Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search? In a new article for PerformanceIn, Adthena’s Head o…

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Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together?   As we’ve discussed in this space before, making sure your SEO and PPC are in sync can be the…

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Get the Most from Adthena: Keywords

By Lorna Gill — 16th November 2015 — Adthena

The third part of a series on how to get the most from Adthena: See the first two parts here and here Successful PPC campaigns are built around keywords, and without those solid foundations, everyt…

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