Category archive for Competitive Intelligence for Search

Life After Right-Side Ads

By Lorna Gill — 9th March 2016 — Adthena

Have you gone back to the drawing board after Google’s SERP change? The search giant’s latest changes to its advertising has done away with right-side ads completely, reducing the number of total…

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Protect Your Brand With This Advice

By Lorna Gill — 11th December 2015 — Competitive Intelligence for Search

Look after your brand, and your brand can look after you. But how can you protect your brand in the fiercely competitive field of paid search? In a new article for here.  

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Adthena’s Advice for B2B Marketing

By Lorna Gill — 26th November 2015 — Adthena

How successful is your PPC? How about your SEO? What about when you consider them together?   As we’ve discussed white papers how some of the biggest brands in a number of fields coordina…

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Get the Most from Adthena: Keywords

By Lorna Gill — 16th November 2015 — Adthena

The third part of a series on how to get the most from Adthena: See the first two parts here Successful PPC campaigns are built around keywords, and without those solid foundations, everything else…

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Porter’s Five Forces for PPC

By Lorna Gill — 5th November 2015 — Adthena

In business, ideas matter, and good ideas have a habit of sticking around for a long time. For a good example, look at Porter’s Five Forces, the classic framework for assessing competition in an ind…

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Adthena Event: Breakfast of Champions

By Lorna Gill — 3rd November 2015 — Adthena

For years, doctors and dieticians have told us that breakfast is the most important meal of the day. Here at Adthena, we totally agree, and that’s why our first ever live event will be a breakfast -…

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