Category archive for Competitive Intelligence for Search

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5 Tips for Beating Black Friday

By Lorna Gill — 27th October 2015 — Adthena

If it’s not in your diary yet, write it in, circle it with a thick red pen, and put a bookmark in the page. Black Friday is coming, and if you’re not prepared yet, the time to start getting ready…

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The Ad Copy Battle Behind the iPhone 6S

By Lorna Gill — 22nd October 2015 — Adthena

The annual release of the latest iteration of the iPhone has become the new Christmas for Apple fans, with heartfelt wishlists, sleepless nights, and finally, the joy of tearing off the wrapping and o…

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Double Glazing: From Cold-Calling to Ad Copy

By Lorna Gill — 20th October 2015 — Adthena

Try as we might, there are a few stereotypes that it’s hard to shake when we think about different jobs, no matter how unfair they might be. Double glazing salesmen are perhaps one of the worst hit…

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Christmas is Coming: Get Your PPC Ready

By Lorna Gill — 16th October 2015 — Adthena

The lights are already up in Oxford Street and supermarkets are stocking special turkey sandwiches - Christmas is coming, and it’s time to get ready. For Adthena’s download our latest White Pap…

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Adthena shortlisted for UK Search Awards 2015

By Lorna Gill — 14th October 2015 — Adthena

Adthena is one of the contestants for the prestigious UK Search Awards in the categories: Best Search Software Tool Innovation Software Our CEO, Ian O’Rourke is delighted and said: "This is fan…

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Using PPC to Look Cool in the Summer Heat

By Lorna Gill — 14th October 2015 — Adthena

Summer is looming in Australia, which means long days and hot sun. For most people, that’s an excuse for getting out in the great outdoors, but when the temperature is high, so is the risk, with Aus…

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How to Outplay the Fashion Market with PPC

By Lorna Gill — 8th October 2015 — Adthena

It’s a simple idea that even the most unstylish people know: fashion is cyclical. What might be trendy one year will be hidden in the back of the cupboard a few months later, but leave it long enoug…

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How Holiday Firms can Shine with Winter Sun

By Lorna Gill — 6th October 2015 — Adthena

As the cold weather begins to bite and evenings start drawing in, it’s easy to daydream about getting away from it all and soaking up some sunshine. Holiday businesses have long known that smart tra…

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Making PPC and SEO Work for Each Other

By Lorna Gill — 24th September 2015 — Adthena

According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledge is one of the chief objectives of anyo…

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