Category archive for Competitive Intelligence for Search

smiling woman wearing big blue sunglasses

Using PPC to Look Cool in the Summer Heat

By Lorna Gill — 14th October 2015 — Adthena

Summer is looming in Australia, which means long days and hot sun. For most people, that’s an excuse for getting out in the great outdoors, but when the temperature is high, so is the risk, with Aus…

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rail of womens clothes

How to Outplay the Fashion Market with PPC

By Lorna Gill — 8th October 2015 — Adthena

It’s a simple idea that even the most unstylish people know: fashion is cyclical. What might be trendy one year will be hidden in the back of the cupboard a few months later, but leave it long enoug…

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man holding a little girls hand in the sea

How Holiday Firms can Shine with Winter Sun

By Lorna Gill — 6th October 2015 — Adthena

As the cold weather begins to bite and evenings start drawing in, it’s easy to daydream about getting away from it all and soaking up some sunshine. Holiday businesses have long known that smart tra…

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laptop on a table showing googles homepage

Making PPC and SEO Work for Each Other

By Lorna Gill — 24th September 2015 — Adthena

According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledge is one of the chief objectives of anyo…

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stripped deckchairs on brighton beach

Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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graph showing lots of trends

Get the Most from Adthena: Getting Started

By Lorna Gill — 18th September 2015 — Adthena

The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…

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image showing 5 heating pipes

Who has the Most Energetic Ad Copy in Energy?

By Lorna Gill — 8th September 2015 — Adthena

It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…

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yellow tent at night lit up from lights within it

How Climate Counts for Camping Campaigns

By Lorna Gill — 4th September 2015 — Adthena

Lots of activities rely on the weather for being enjoyable, but perhaps none so much as camping. Spending a night in the great outdoors with only a tent to protect you from the elements always makes f…

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