Category archive for Competitive Intelligence for Search

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Making PPC and SEO Work for Each Other

By Lorna Gill — 24th September 2015 — Adthena

According to the old saying, ignorance is bliss, but any search marketer who uses it as their motto is probably an out-of-work search marketer. Gaining knowledge is one of the chief objectives of anyo…

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Sun, Sea and SEM: Adthena at BrightonSEO

By Lorna Gill — 22nd September 2015 — Adthena

Invite 2,000 people with an interest in digital marketing to beach-side brilliance of Brighton, throw in the fact that it all takes place on a Friday and add a healthy dose of south coast sunshine, an…

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Get the Most from Adthena: Getting Started

By Lorna Gill — 18th September 2015 — Adthena

The first part of a new series on how to get the most from Adthena Competitive intelligence is an essential resource for marketers looking to improve the performance of their SEM campaigns, and he…

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Who has the Most Energetic Ad Copy in Energy?

By Lorna Gill — 8th September 2015 — Adthena

It’s that time of year again: children are going back to school, coats are being dug out of cupboards and the long summer evenings are starting to get that little bit dimmer. Although British Summer…

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How Climate Counts for Camping Campaigns

By Lorna Gill — 4th September 2015 — Adthena

Lots of activities rely on the weather for being enjoyable, but perhaps none so much as camping. Spending a night in the great outdoors with only a tent to protect you from the elements always makes f…

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Adthena Adds to its London Team

By Lorna Gill — 2nd September 2015 — Adthena

Adthena, the leading source of competitive intelligence for search, will be helping more businesses than ever before after expanding its London team. With a series of new hires, including additions…

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5 Tips for Navigating the Ad Copy Landscape

By Lorna Gill — 27th August 2015 — Adthena

There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…

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How Retailers Can Swim Against the PPC Tide

By Lorna Gill — 25th August 2015 — Adthena

You might think swimwear sales peak over the summer, but does the evidence reflect that? And if the pattern shows something else happening, are retailers making the most of the trends with their PPC c…

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Why a Mobile Website Can Boost Your PPC Exposure

By Lorna Gill — 18th August 2015 — Competitive Intelligence for Search

We explain why having both an effective mobile site and mobile PPC strategy is a must for your business, and how you and Adthena can work together to make sure your ads go all the way. (more…)

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