Category archive for Competitive Intelligence for Search

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Adthena Adds to its London Team

By Lorna Gill — 2nd September 2015 — Adthena

Adthena, the leading source of competitive intelligence for search, will be helping more businesses than ever before after expanding its London team. With a series of new hires, including additions…

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5 Tips for Navigating the Ad Copy Landscape

By Lorna Gill — 27th August 2015 — Adthena

There’s nothing more intimidating to a writer than a blank sheet of paper, or a cursor blinking on a empty, white screen - it’s like stepping out into an unknown landscape, with a destination in m…

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How Retailers Can Swim Against the PPC Tide

By Lorna Gill — 25th August 2015 — Adthena

You might think swimwear sales peak over the summer, but does the evidence reflect that? And if the pattern shows something else happening, are retailers making the most of the trends with their PPC c…

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Why a Mobile Website Can Boost Your PPC Exposure

By Lorna Gill — 18th August 2015 — Competitive Intelligence for Search

We explain why having both an effective mobile site and mobile PPC strategy is a must for your business, and how you and Adthena can work together to make sure your ads go all the way.

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How one simple move by SkyBet changed its whole market

By Lorna Gill — 12th August 2015 — Competitive Intelligence for Search

Everyone has heard the expression “a one horse race”, but when it comes to PPC, there are always plenty of other horses out there hoping to be first past the post. Healthy competition can help kee…

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