Category archive for Competitive Intelligence for Search

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How one simple move by SkyBet changed its whole market

By Lorna Gill — 12th August 2015 — Competitive Intelligence for Search

Everyone has heard the expression “a one horse race”, but when it comes to PPC, there are always plenty of other horses out there hoping to be first past the post. Healthy competition can help kee…

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Top Five PPC Tips for Small Charities

By Lorna Gill — 9th July 2015 — Competitive Intelligence for Search

Even charities need good marketing strategies, which means it’s time to explore how PPC can boost the visibility of non-profit-making enterprises. (more…)

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