Category archive for Competitive Intelligence for Search

womans feet in a tropical sea

How Retailers Can Swim Against the PPC Tide

By Lorna Gill — 25th August 2015 — Adthena

You might think swimwear sales peak over the summer, but does the evidence reflect that? And if the pattern shows something else happening, are retailers making the most of the trends with their PPC c…

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3 men using their mobile phones

Why a Mobile Website Can Boost Your PPC Exposure

By Lorna Gill — 18th August 2015 — Competitive Intelligence for Search

We explain why having both an effective mobile site and mobile PPC strategy is a must for your business, and how you and Adthena can work together to make sure your ads go all the way. (more…)

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playing cards, bank notes and some coins

How one simple move by SkyBet changed its whole market

By Lorna Gill — 12th August 2015 — Competitive Intelligence for Search

Everyone has heard the expression “a one horse race”, but when it comes to PPC, there are always plenty of other horses out there hoping to be first past the post. Healthy competition can help kee…

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