Category archive for Education

Back to School 2018 – The Battle for Domination

By Oluwatofunmi Ayodeji — 4th September 2018 — Education

Every year parents prepare their children to return to school. Which means that every year retailers are in a battle to be the leader in sales. From August 1st - 15th looked at which retailers were co…

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Christmas is coming – are you ready?

By Lorna Gill — 23rd September 2014 — Competitive Intelligence for Search

In most PPC markets, Christmas is the busiest time of the year. Notoriously, in the most extreme retail sectors such as Perfumes & Fragrance, over 90% of an advertisers’ annual budget can be spe…

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