Category archive for Telecommunication

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The Ad Copy Battle Behind the iPhone 6S

By Lorna Gill — 22nd October 2015 — Adthena

The annual release of the latest iteration of the iPhone has become the new Christmas for Apple fans, with heartfelt wishlists, sleepless nights, and finally, the joy of tearing off the wrapping and o…

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Who’s Winning the iPhone 6 PPC Race?

By Lorna Gill — 28th August 2014 — Competitive Intelligence for Search

The iPhone 6 will be the biggest smartphone launch of the year, but which companies are using PPC to boost their presence ahead of the announcement?

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