Competitive Intelligence for Search Marketing

The most comprehensive data collection service, providing your unique Whole Market View

Adthena is the world’s most advanced competitive intelligence platform for paid search advertising, processing over 10 terabytes of new data, while indexing 500 million advertisements and 200 million keywords in 15 different languages every day.

Powered by its AI-driven Whole Market View data set, Adthena’s carefully designed solutions of Market Entry, Campaign Optimization, Strategic Advantage and Brand Protection help marketers target and reach consumers that matter the most to their business according to their business objectives.

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Adthena vs the Competition

When we go head-to-head with our competitors, we collect over 50% more data in each instance.

Total Competitors Found

We captured more than double the number of competitors than rival technology

Unique Competitors Found by Search Term

We captured 54% more competitors than the rival technology

Total number of “infringements” captured (raw instances)

We captured more than 1M instances of brand infringement whilst the rival technology only picked up ~70k

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Whole Market View

No more keyword lists, Adthena uses AI and Machine Learning to monitor when and where you and your competitors are appearing in the SERP, known as the Whole Market View. We tell you all the instances your competitors are showing ads, what search terms they’re appearing on and the share of impressions, clicks, and spend, within your relevant universe.

Find out what's under the hood

Connect to consumers across the marketing lifecycle

Market Entry

Scope competitive market conditions and expand across categories and launch products in existing markets

Campaign Optimization

Granularly monitor and analyze every aspect of your market at scale and reach the right consumers

Strategic Advantage

Accurately benchmark your campaign performance vs your competition to maximize brand engagement and ROI

Brand Protection

Proactively map and monitor all infringements on your branded search terms and preserve ROAS

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Why Choose Adthena?

  • Gain access to our award-winning, Google certified Customer Success Team
  • Have monthly check-ins and quarterly business reviews to make sure you’re on track to achieving your campaign goals
  • Join our certification program to become a Competitive Intelligence Professional
  • Instant access to a global Technical Support team via in-platform chat & ticketing

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Case Studies

Learn more about how Adthena data is helping global brands connect to their consumers and elevate their search campaigns.

Auto Trader

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Neilson Financial Services

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