[WEBINAR] COVID-19 UK Finance Trends: Search reveals opportunities in the UK financial services market


COVID-19 UK Finance Trends:
Search reveals opportunities in the UK financial services market


21st April 2020 | 1:00 pm BST | 30 min

If you’re trying to make sense of how the finance market has shifted over the past few weeks, you aren’t alone. The impact on the global economy has created financial road bumps, leaving businesses and consumers seeking aid.

With social distancing now the norm consumers and businesses are relying on Google more than ever to answer their financial-related questions. This has led to an increase in competition and spend in areas like banking, loans & insurance .

Your SEM strategy can be the answer to staying in and winning the auction. Join Adthena’s financial search expert, Josh Pickering, for a COVID-19 market trend update and for insight into how digital marketers at leading financial brands are using their SEM strategy to take back control of the market.

Key Takeaways

  • Gain insight into the search market landscape of loans, health insurance, banking, and mortgages in the UK
  • How top finance brands are reacting to the COVID-19 market
  • Learn how AI can help you discover and react to market changes quickly
  • How to get the most out of your SEM strategy during COVID-19

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Josh Pickering
Josh Pickering
UK Financial Expert


As our Finance industry consultant at Adthena, Josh works with some of the biggest consumer finance and insurance brands to help them compete more effectively in Paid Search. Josh’s typical engagements involve clients who are dealing with heightened pressure of new entrants and are wanting to deliver the next big shift in performance. Prior to joining Adthena, Josh spent many years helping large brands to implement solutions which increased customer acquisition and market share growth.