Profile of Chris Underhill

Chris Underhill’s first major business success came when he founded smartFOCUS, the multi channel marketing specialist in 2000. Quickly becoming a leader in its field, the company was acquired by EmailVision, a front-runner in on-demand software for email, mobile and social marketing, and was listed on the London Stock Exchange in 2014.

Since then, Chris has invested in a wide range of marketing and advertising tech companies, where he serves as a non-executive director and remains an active entrepreneur, working with smart angels and venture capital providers to help businesses grow successfully. Having founded Vistacloud Ventures, he invested in and chaired Comufy, a Facebook analytics company, acquired by in 2014. He’s a non executive director of Pure360, a leading UK email marketing automation vendor, and Director of, a performance marketing software and service company, working with global advertisers and publishers. Other roles include Partner at Nickleby Capital, Managing Partner at Intake Capital and Executive Chairman at social consumer insight and marketing specialists, Audiense.

Chris invested early into the Adthena growth potential and as Chairman brings major commercial and operational expertise, while adding his experience of expanding into new markets, at a time of major growth.