Profile of Will Richards

Will graduated from the University of Oxford with a BA in Physiological Sciences before joining KPMG’s Middle-Markets team as an Audit Associate. Here he worked with dozens of clients across all verticals and business models.

After qualifying as an ACA chartered accountant with ICAEW, Will entered the start-up world to gain first-hand experience of running a small business. Most recently working as the Commercial Finance lead at a Facebook PMD that was struggling. Joining the management team, he worked with venture capitalists to create a rescue package before steering the company to a successful sale to a competitor.

Will joined Adthena as our interim Financial Controller and soon realised he had a strong, mutual affinity with our business. He became our permanent VP of Finance and has driven us through successful Series A and follow-on fundraising, attracting multiple venture capital offers before settling on a outstanding deal with Mel Morris, the renowned Candy Crush entrepreneur and owner of Derby County FC. Since Will joined the business Adthena has achieved a 5x increase in valuation, while tripling the size of the business.”