Eurostar Case Study
Increased Revenue and reduced advertising costs for Eurostar
Eurostar is the only dedicated passenger train provider between continental Europe and the UK, but this doesn’t mean that they do not face competition when it comes to paid search. Because Eurostar’s brand is so strong, it needs to prevent competitors and resellers from bidding aggressively on its brand terms. To make this happen, Eurostar turned to Adthena in collaboration with iProspect.
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