Advertising in the insurance industry has become about more than just rates and premiums. With recognizable mascots and memorable campaigns, big insurance brands have shown they can compete with the best when it comes to gaining the attention of a large audience.
Join us on September 10th for an exclusive webinar in partnership with Pathmatics for a deep dive into how some of the nation’s largest insurance brands are conducting their digital ad and search campaigns, including:
- A look at brands like Nationwide, Geico, AAA, and more
- An analysis of digital campaign performance, Facebook ad placement, and messaging
- Paid and organic search strategies, including messaging, calls to action, and conversions
- Analysis of how search and digital strategies align or misalign
TITLE: Don’t worry you’re covered: How big insurance brands are staking their claim in digital advertising
DATE/TIME: September 10 @ 10:00m PST
Ashley Fletcher, VP Marketing, Adthena
Ashley’s career has been honed in search for over ten years. Starting out agency-side as the Head of Online Marketing at Coast Digital, then to BeatThatQuote.com (bought by Google in 2011) leading their in-house marketing team. At Google, Ashley led the marketing of the company’s finance and insurance comparison products.
William Merchan, CMO, Pathmatics
William Merchan is a data science, marketing analytics, advertising technology and startup veteran having built products and grown teams at DataScience.com, MarketShare and Yahoo!.
Register for the webinar
If you would like to reserve your seat for this exclusive webinar, click here to claim your spot.