Gap Analysis

Monitor your entire digital landscape and capitalize on new opportunities

Every competitor, every product, every category – what if you could analyze all aspects of your digital landscape to act on opportunities – and threats – as they emerge? That’s the power of Adthena’s AI-powered Gap Analysis solution.

See Adthena in action
Request your demo

Unlock limitless scope and scale with the Whole Market View™

No other competitive intelligence solution offers the scale, scope, and advanced machine learning that Adthena does, empowering you to:

  • Benchmark your market share and other KPIs head-to-head with any competitor or category
  • Monitor and map competitor tactics and performance day-to-day
  • Easily segment your entire market with automated, AI-driven categorization to discover niche opportunities
  • Scope out and research new markets, product categories or territories
  • Customize and filter reports to meet strategic goals
Content Image

Becoming No.1 in search and increasing desktop click share by 51%

“We use Adthena’s Gap Analysis solution to drive revenues from paid search. Doing head-to-head comparisons with competitive intelligence data helps us identify competitor search terms, and fuels our own keyword expansion as we scale.”

Thomas Fletcher PPC Team, Jet2

Dominate in search, and maximize digital ROI

  1. Map all competitor campaigns to optimize your search strategy
  2. Automatically identify search term opportunities
  3. Gain strategic insights for shaping campaigns in new markets
  4. Be the first to capitalize on competitive gaps vacated by competitors
  5. Increase keyword depth and diversity of search campaigns
Content Image

Adthena’s Smart Monitor

Adthena’s AI-driven market monitoring solution, automatically detects, processes and alerts you of key changes across your Whole Market View.

Adthena Smart Monitor:

  • Minimizes potential impact on your campaign performance by proactively monitoring and alerting you of competitors’ shifts to your Whole Market View, thanks to our powerful machine learning competitive intelligence dataset.
  • Automates the monitoring and detection process of events across your existing Search Term Groups, without the need for manual creation in the Adthena app.
  • Saves you valuable time from investigating key trends in the market, by using a state-of-the-art algorithm that granularly monitors, analyzes and evaluates market shifts based on Trend Detection.
  • Provides you with full control over your Smart Monitor alerts, allowing you to fully customize them based on market segments and competitors.
  • Enables you to seize market opportunities and stay ahead of your competition with granular and transparent filters including, individual
    competitors, brand, device and individual market trend events.
Content Image
Get Started