Monitor competitors
See the entire automotive landscape
Whether you’re a global car brand breaking into new markets, managing an extensive network of dealers, or a rental provider fighting for the top spot – Adthena can help you achieve your goals.
Our award-winning technology gives you visibility of your entire search landscape, so you can achieve paid search nirvana.
Loved by auto & motor brands everywhere
Your biggest roadblocks
We understand the Automotive PPC challenges you face
We understand the toughest marketing challenges you’re facing, and, with our rich industry knowledge and award-winning technology, we will help you solve them:
- Managing and policing dealers who use your brand and cannibalize clicks.
- Understanding the right way to launch a new car or enter a new market.
- Benchmarking performance vs competitors across specific categories, such as SUVs and saloons, or models.
- Maximizing ROI, increasing conversions, and combating rising CPCs & CPAs.
- Monitoring motor search shifts to identify opportunities for growth or new messaging.
Experience Adthena's Search Intelligence firsthand
Platform tour for Automotive brands
Overcome the biggest digital marketing challenges within your industry, and save money while increasing ROI and conversion quality. Keep up to speed with local and national competitor and dealership movements. The road to search success awaits.
Volvo
New search terms & 3x clicks
Volvo identified 72 new search term opportunities that captured consumer intent as they researched hybrid vehicles.
Mazda
Driving 31% dealer efficiency
Adthena enabled Mazda to align dealer accounts to their own strategy and monitor a defined set of keywords to be used by the network.
Volkswagen
+13% brand conversions
Volkswagen partnered with agency, PHD, and Adthena to monitor competitors and protect its leadership position.
Solutions for digital marketers in the Automotive space
Our unique combination of competitive analysis, strategic insights, and a team of paid search experts will help you drive more value from your paid search budget.
Four distinct solutions provide a clear view of your digital landscape so you can make informed, strategic decisions and ensure paid search success. You’ll be supported by a team of experts, and our automated Smart Monitor will alert you immediately to competitive shifts so you can take action.
Campaign Optimization
Monitor and analyze ads across your market landscape.
Brand Protection
Guard your most valuable assets from rivals and coordinate with your partners.
Strategic Advantage
Influence business outcomes with strategic insights.
Market Entry
Break down entry barriers and launch with confidence.
Discover how these global auto brands reached their goals with Adthena
From identifying new search terms to reigning in dealer efficiency, take a look at how these global auto brands achieved success with search intelligence:
Paid Search Guide
How to improve Google Ads performance in automotive markets
In this 3-step Enterprise search guide, reveal how leading automotive brands like Arnold Clark, Ford, CarMax, and CarGurus can improve Google Ads performance and overcome the biggest paid search challenges, and save money while increasing ROI and conversion quality.
- Contextualize performance with insights
- Reduce cost without impacting sales
- Increase sales without impacting margin
