6 Ways to Outsmart Your Competition in AdWords


Outsmarting your competition in AdWords is a daunting task.

It requires you to go beyond more common optimisation strategies and look at new ways of improving your campaigns. In this white paper we look at 6 potential opportunities for you to improve your search marketing performance and get ahead of your competition.

This report covers:

  • How to improve your location targeting for a better ROI
  • Improving your budgeting for keywords with seasonal trends
  • Managing your keyword bids more intelligently
  • Improve your search ads by analysing trends in your competitors’ ad copy
  • How to stay on top of market changes and become more agile
  • Become more market focused and move away from static keyword lists


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