Cruise Market Ad Copy Insights

Using data from the UK we set out to identify the top ad copy trends for the online cruise market.

The online cruise market in the UK is a highly competitive market space. We have identified the top industry trends in search advertising and created a practical list of best practices that you can apply to your own PPC campaigns.

This report covers:

  • Top ad copy trends for the online cruise market
  • Most used Value Proposition Messaging
  • Percentage of ads containing the different CTAs
  • FOMO (fear of missing out) as an incentive
  • Most popular destination advertised
  • Most used incentives within the online cruise market


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