Epic PPC Fails and how to Avoid Them

Although PPC and search marketing are both vital to a company’s success, it’s amazing to see the massive mistakes some brands still make today.

Building a successful PPC presence can seem like a mammoth task, and although AdWords’ addition of tools like upgraded URLs has made it a little easier to manage campaigns, mistakes do still happen. And although many seem like small splashes in a much larger ocean (especially if you have a big budget), these accidents can have a significant impact on your company’s reputation and ROI.

This report covers:

  • Epic dynamic keyword insertion fails
  • Massive spelling and grammar errors by major brands
  • Negative keyword fails and their disappointing results
  • Lazy search marketers reusing the same ad copy
  • “Add your keywords here” ad copy fails
  • How to ensure you never make these epic mistakes

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